We have an immediate opportunity to appoint a Digital Marketing Executive, working within the Digital & Marketing Team, based in Blairgowrie.

The main function of the role is to support our digital marketing activities across the company and working closely with external agencies. This is a key role within a close-knit team in a fast-paced environment, which would suit a digital marketing-focused candidate.

Castle Water is one of the UK’s fastest-growing companies, and is the leading independent water retailer in the UK, with headquarters in Perthshire.

Castle Water has a track record of providing excellent customer service, and of developing innovative approaches to utility supply. We developed the first affinity partnership in the water sector, pioneered online switching by customers, and were the first company to transfer customers in England. We have more 5-star reviews on Trust Pilot than all other water retailers combined. Our values include treating customers fairly and maintain an open-door approach with our regulators.

Our head office is based in Blairgowrie in Northern Perthshire, within easy commuting distance of both Perth and Dundee, and equidistant between Edinburgh, Glasgow and Aberdeen. The area provides excellent opportunities for a range of activities, from golf and fishing to mountain biking and skiing.  We also have offices in Ayr on the west coast of Scotland.

Key Responsibilities

  • Implement and support digital marketing activities including email and SMS marketing campaigns, digital advertising, and social campaigns
  • Management of the website, including the UX and UI and liasing with our external design and development agencies
  • Working with IT and external agencies to help build digital applications and processes, ensuring the digital experience across all platforms has a smooth user experience
  • Managing our external digital marketing agencies on the technical aspects of digital marketing, including SEO, Paid Search, Programmatic advertising and Paid Social
  • Working with the wider Marketing Team and IT on Data and CRM requirements and projects to support digital campaigns
  • Development of reporting, dashboards and testing using Google Analytics, Google Search Console, and Google Tag Manager
  • Ensure brand consistency across the business and all marketing

Key Skills & Experience

  • Experience within a similar role with strong communication skills across all channels
  • High organised, self-driven, flexible with a positive attitude, and the ability to work collaboratively and autonomously
  • Excellent time management skills with the ability to work in a challenging and fast paced environment and to meet demanding deadlines
  • Competent in all Microsoft office packages, as well as a basic understanding of UI and UX
  • Confident in front-end web development and SEO practices
  • Experience of website administration
  • Experience of working in HTML, CSS, JavaScript & jQuery, Bootstrap
  • Experience of managing Paid Social & PPC Campaigns
  • Preferred (but not essential) experience in Squiz Matrix; Adobe Creative Cloud

How to apply

If you have the drive, experience, and skills to support our continued success, send your CV together with a covering letter to careers@castlewater.co.uk. We look forward to hearing from you.

Innovation and knowledge sharing are part of our everyday experience.  We invest the training and support you need to succeed and deliver the excellent service our customers expect. We offer an attractive base salary, pension scheme, life cover and 28 days paid holiday.

As a responsible employer, the health, safety, and wellbeing of our people is a top priority. Our people are currently working from home where possible, and where this is not possible, additional measures have been put in place in line with government guidelines to ensure a safe environment for those who are working in our offices.