Social media advertising policy

Who we are

Castle Water (“we,” “us,” “our”) is committed to protecting your privacy. This notice explains how we collect, use, and protect your personal information when you interact with our ads on social media platforms like Instagram, Google Ads, LinkedIn, Facebook, and others.

What personal information we collect

When you engage with our ads or use any of our social media channels, we may record and retain the following types of personal information about you:

  • Contact information: Name, email address, job title, company name, and phone number.
  • Interaction data: Information about how you interact with our ads, such as clicks, form submissions, and preferences.
  • Demographic information: Age, location, and other relevant demographic data as permitted by the platform.


How we use your information

We process your data for the following purposes:

  • Providing services and information: to respond to your enquiries and provide information and assistance about our products, services, and promotions.
  • Marketing communications: With your consent, we may use your contact details to send you promotional offers, newsletters, and updates related to our services.
  • Advertising and analytics: To measure the effectiveness of our ads, optimise our marketing strategies, and improve our services.


Who we share your information with

We may share your personal information with trusted third parties, including:

  • Service providers: Companies that assist with our IT infrastructure, marketing tools, and analytics.
  • Advertising partners: Social media platforms and other partners that help deliver and track our ads.
  • Regulatory and legal authorities: If required by law or for the protection of our rights.


Your rights

You have the following rights concerning your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Correct any inaccurate or incomplete information.
  • Erasure: Request the deletion of your data when it is no longer necessary for the purposes for which it was collected.
  • Objection: Object to the processing of your data for direct marketing purposes.


How long we keep your information

We retain your personal data only as long as necessary for the purposes outlined in this notice, or as required by law. This typically includes the duration of our marketing campaigns plus any additional time needed to comply with legal requirements.

Your consent

By engaging with our ads and providing your personal information to us, you consent to the processing of your personal information as described in this notice. You can withdraw your consent at any time by contacting us at: marketing@castlewater.co.uk

Cookies and tracking technologies

Our ads may use cookies and similar tracking technologies provided by the social media platforms to gather information about your interactions with our ads. For more information, please refer to the cookie policies of the respective platforms.

Updates to this notice 

We may update this privacy notice to reflect changes in our practices or legal requirements. The latest version will always be available on our website.

Contact us

If you have any questions about this privacy notice or how your personal data is handled, please contact our Data Protection Team at: dpo@castlewater.co.uk